A QUICK PERSONAL NOTE FROM COACH BANKS:
For those of you extremely wise actors who have been following my blogs, you should be more than aware that I haven’t been blogging much this year. Reasons being are two-fold.
First is my mom’s present health condition. After an 86-year run of almost impeccable health, she’s been attacked by the dreadful C word. Since Christmas Eve of last year, it’s pretty much been a day-to-day journey for my family and myself. She’s presently on the other side of radiation therapy, rehabbing and fighting through it. Present situation; she’s growing stronger daily and doing much better. So, thanks to all of you who have been aware of this for all of your prayers.
Secondly, the much anticipated release of our brand new ACTORS SUCCESS PACKAGE! ASP is a fully comprehensive training series designed exclusively for the working actor. It covers all of the essential elements necessary to ensure your success in the entertainment industry. Bringing these power tools to you through audio and video teachings as well as all the necessary training materials included, have been quite the undertaking. Good news…it’s just about finished!
So, with most of this behind me now, it’s off to the blogging races once again.
In the months to follow, I’ll be bringing you continued in depth insights on the ART OF THE CRAFT AND THE BUSINESS OF THE BUSINESS OF ACTING. These teaching segments along with THE ACTORS FREEWAY, the early excerpts from my interactive acting manual, will help keep you right in the middle of everything pertaining to the craft and business of acting.
So, thanks once again for tuning in. Now, get out those note pads because we’re on!
KNOWING WHAT YOU’RE SELLING & PILOT SEASON
SITUATION: Have you even noticed an unmarked can on the grocery store shelf? You know, it’s just a silver metal can sitting there by itself with the label ripped off…?
Do you ever purchase such an item? Most people don’t and won’t. Of course that is unless you’re completely broke and extremely hungry. However, outside of this situation, you won’t do it. How come? Because, you don’t know what
you’re buying. You don’t know what’s inside the can. Now, think about those other products that have packaging so skillfully planed and laid out that they literally reach out and grab your attention Colors, designs, pictures and fonts…it’s all thought out to be as pleasing to the eye as possible, letting you know exactly what’s inside. buy cialis What you’re getting.
That my friends…is effective marketing.
Now, let’s direct our attention to you…the actor…the product. You see, as an actor, you are the product. So, what’s your label look like? Is it telling us what’s inside the can, so to speak? Most actors starting out (and many of you who have been at it a while) don’t really know what you’re selling. Rather than taking the necessary time to figure out just whom you are and what you have to offer, you just start marketing yourselves with the hope that there’s a chance someone might say yes. Now, ask yourself, what thinking company would do that with one of their products? What company would put out a product for sale before doing the necessary research and development? No one who plans on staying in business very long.
Pilot Season is upon us. Production companies are frantically looking at new talent to fill the roles in their new shows. When you walk in the room, you must have a firm, clear and solid understanding of who you are and what you’re offering. If you’re planning on having someone else figure that out for you, you’re in for one upsetting journey.
If you want a legitimate shot at working successfully in this industry, you owe it to yourself, as well as to the market, to know who you are and what you have to offer…besides just another cute face in the croud.
“THE ACTORS’ FREE-WAY”
Free Weekly Acting Exercises (a free way to train)
Create a YOU commercial spot.
Commercials about you are training exercises designed to assist you in discovering who you are.
Put together a 30 second commercial on…YOU! Tape it if you can and play it back. Look for where you’re telling us about yourself then try and replace that by showing us who you are instead. Do another one, but this time make it 45 second and show us more of what you were telling us previously. We, as the audience, want to get to know who you are.
You’ll want to have these spots come in as close to 30 or 45 seconds as you can. If you can get in front of some people while you’re doing this or at least one other person, it will help. Sort of in the same way putting more weight on a bar does when you’re working out. It increases the resistance, therefore increasing your growth potential.
Remember, don’t just tell us about things — let us know who you are and what you have to offer by showing it to us. What do we get if’/when we decide to go with you.
be a bit challenging for some of you so don’t beat yourselves up. Just do your best. However…YOU MUST COMMIT TO IT! Commit to all that you do.
QUOTE OF THE WEEK:
“I am always doing that which I cannot do, in order that I may learn how to do it.” ~Pablo Picasso